CUCURELLA
Marc Cucurella. London.
Crafting a personal brand as bold as the player behind it
Film. Social. Stills.
The Brief
Marc Cucurella wanted a personal brand identity that matched his personality on and off the pitch. The goal was to move beyond match highlights and build a distinctive editorial world around the athlete. It needed to feel premium, playful and authentic to who he is.
The Strategy
We defined a visual identity rooted in confidence and character, then built a content rhythm to sustain it year-round. The plan balanced high-production hero moments with candid, human storytelling. Every piece was designed to deepen the connection with his growing global fanbase.
The Approach
Working out of London, we produced a signature film, an editorial stills library and a run of social-first stories. We directed for personality first, keeping the tone warm and unmistakably his. The identity system tied it all together across every touchpoint.
The Results
The rollout sharpened his brand positioning and unlocked new partnership conversations within weeks. Audience sentiment stayed overwhelmingly positive throughout the launch.